About Soumitra

Hey, thanks for taking the time.

I’m Soumitra. I’ve spent 16 years in the growth seat at startups across fintech, D2C, martech and SaaS. Sometimes as an employee, sometimes as a founder, increasingly as an advisor and coach.

What I do

I work as a fractional CMO for early and growth stage startups, plugging in as senior marketing leadership without the full-time price tag. I run AI marketing coaching for marketing teams, founders, and university cohorts across universities and corporates, 500+ trained so far. And I vibecode small products on the side because I genuinely can’t help myself.

The products are the part I’m most embarrassed and most proud of. Yellow Band is a sticky todo Chrome extension for ADHD brains. Cool Retro Terminal is a browser lab that makes your terminal look like a 1980s CRT. The Break Even ROAS Calculator solves a problem I had on three different client engagements in the same month.

I follow my curiosity until it turns into a workshop, a blog post, or a tiny product. If you like sharp opinions, transparent numbers, and the occasional Chrome extension, you’ll feel at home.

What I’ve done before

From 2016 to 2020 I led marketing at Money View, a fintech unicorn in lending and PFM. We scaled from Series A to Series C, took two apps to 25M downloads combined, and I managed a $1.5M+ annual Meta budget while running a team of 10.

Before that I was a founding growth lead at Vivilio (a social network for readers), ran ops and marketing at iTasveer (India’s first print-on-demand photo e-commerce), and was on the founding team at Becabo Media.

Somewhere in there I also ran a 4-person SEO agency focused on B2C fintech. Fisdom and Coinswitch were clients. I’ve mentored at Build3 and 18Startups, and helped accelerator portfolios with growth.

What I believe

Marketing is compounding work. Most teams trade the compound curve for a sugar rush of vanity metrics. I’d rather build something that gets sharper every quarter.

AI doesn’t make marketers irrelevant. It makes mediocre marketers irrelevant and great marketers 10x. That gap is going to widen fast.

And the most generous thing you can do is learn in public. That’s what this site is for.

Get in touch

Want to work together? Book a 15-min intro call. Just want to chat about an idea or say hey? Send a message.