Hey, I’m Soumitra

I’m Soumitra. I’ve spent 16 years doing one thing in slightly different costumes: helping companies grow.

But the real story starts earlier than that.

In 2010, when Indian e-commerce was a wild experiment and most people still doubted anyone would buy things online, I joined iTasveer as an Operator and ran the company. Full P&L ownership. India’s first print-on-demand photo products business.

Around the same time, I taught myself marketing from the internet, because no courses existed. I figured out paid search, social media, SEO, app marketing, and affiliate from forums, blogs, and a lot of trial and error. In 2011, “growth hacking” wasn’t a word yet. I was just a guy who wanted to understand why things worked.

That curiosity took me through Becabo Media, a martech that subsidised internet access for India, and Vivilio, a social network for book lovers.

Then 2016. I joined Money View, a fintech that was still finding its feet at Series A. By the time I left in 2020, we had 25M users across two products and I’d managed millions of dollars in marketing.

In 2020, I started an SEO agency and worked with fintech brands, utility tools like SaveIn, and WikiOfThrones, the world’s largest Game of Thrones blog. Turns out the same growth instincts apply everywhere.

Today I split my time three ways:

• I work with early and growth stage companies as a Fractional CMO
• I coach marketers on going AI-native, having trained 500+ professionals across universities and corporates
• And I ship small, weird tools on weekends because I genuinely can’t help myself

What I care about: data-driven growth, AI enablement, and building things that improve people’s lives.

What I’m allergic to: vanity metrics, AI slop, and decks pretending to be strategies.