Blog
Somewhere between a teardown and a diary
Notes from 16 years of growth work, plus whatever I’m currently obsessing over.
Funnel breakdownsSEO tacticsAI + SEO workflowsBuilding tiny toolsPersonal essays
AI + SEO workflows2026-05-12
How to think about GEO in 2026
Generative Engine Optimization isn't a new SEO. It's a different sport with overlapping rules. Here's the playbook I'm running for clients right now.
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Funnel breakdowns2026-04-28
What 25M downloads taught me about paid social
Most paid social advice is written by people who've never touched a $1M+/yr budget. Here's what actually moves the needle at scale.
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Building tiny tools2026-04-10
Why I keep building tiny tools nobody asked for
Yellow Band started as a Chrome extension for my own ADHD brain. Three months later, strangers email me to say thank you. Here's why I keep shipping.
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