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Funnel breakdowns2026-04-28

What 25M downloads taught me about paid social

Most paid social advice is written by people who've never touched a $1M+/yr budget. Here's what actually moves the needle at scale.

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This is a placeholder. The real post will live here once I’ve had a chance to write it. Meanwhile, if this topic is interesting to you, drop me a line and I’ll prioritize it.